BFL helps companies launch new products

BRAND PLANNING

Helping You Discover Your Points Of Difference

 

Thirty plus years of helping companies create brands, design new products and launch them successfully at tradeshows is our heritage. Let BFL turn your idea into a winning reality.

What makes your firm or products unique?

What resonates in the buyer’s mind that drives them to you over your competitors?

BFL is experienced in helping to identify the unique attributes that provide the competitive advantage at every level of customer contact.

“Discovery Day” Strategic Planning

BFL’s “Discovery Day” strategic planning process is designed around your needs. It can be a one day strategic planning session or expanded to include extensive qualitative and quantitative research programs in order to gather market intelligence, establish goals and objectives, and develop a comprehensive marketing communications plan.

Learn. Identify. Act.

Our half-day and full day “Discovery Day” strategic sessions are at the core of our brand development and product launch process. It’s our way of bringing your staff and ours together to focus and identify the measurable goals that we need to mutually develop the actions needed to succeed.